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  • Kae Lena Nuique

3 Easy Ways To Generate Leads for Startups

Most businesses face the same problems, and one of them is looking for ways to gain more customers. Companies generate leads to solve this problem. They collect information from people interested in their company’s service or product, or research potential leads for their sales team to reach out to. There are various ways companies can generate leads, you just have to know which way works best for your company.

Here are three effective ways to increase your leads in your sales funnel.

Create authoritative reports. These are basically in-depth reports on a specific topic that presents a problem and provides a solution. To effectively generate leads using this strategy, make sure that you write about topics that spark the interest of your audience, so they’ll be more than happy to sign up and download your reports. Alongside writing about interesting topics, make sure that everything is clear and supported by facts.

Organize webinars. The idea of learning something for free is appealing to most people. Webinars are easy, convenient, and very accessible. By organizing a webinar, you generate leads through your sign-up list. This is also beneficial for you, because you already have people that are interested in what you do since they signed up for the webinar in the first place. In addition, make sure that you’re able to promote this ahead of time, so you can get as many attendees as possible.

Use email marketing. Another way to generate leads is through email marketing. Use this strategy to send out promotional and informative emails to your potential customers. Through this, your existing and potential customers can stay updated on your company’s latest campaigns and promos. However, you have to make sure that your content is credible, useful, and purposeful to avoid spamming.

These are three simple ways to generate leads. This may not be applicable to every business, that is why it’s still important to experiment with other alternatives and approaches in getting more customers.


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