• Kae Lena Nuique

Internet Marketing: A Key to a Successful Startup

One advantage of living in the 21st century is being able to expand your reach worldwide for free. Distance is no longer an issue as you can now communicate real time with people across the globe. Gone are those days when it would take forever just to receive mail. Communication has improved dramatically thanks to the power of the Internet.

A key to expanding your startup's reach is through Internet marketing. Internet marketing offers great benefits, opening your startup to a wider global market online. Nevertheless, it’s still essential to learn about how your startup can leverage internet marketing to improve customer engagement and stay competitive among other startups.

Here are three Internet marketing strategies that would boost your startup’s online presence and market reach:

1. Use The Power of Social Media

According to Statista, the estimated amount of social media users for 2019 is 2.77 billion and is expected to rise up to 3.02 billion in the year 2021. Just imagine the number of potential customers you can reach by using social media wisely! The following are the top five social media sites for 2019 according to its monthly active users: (1) Facebook, 2.23 billion;(2) Youtube, 1.9 billion; (3) WhatsApp, 1.5 billion; (4) Messenger, 1.3 billion; and (5) WeChat, 1.06 billion.

By creating an account on each of these sites, you’re opening your startup’s door to billions of people. Remember to create posts that are relevant to your business; so that your customers are up to date with your products or services. Most social media users are using their accounts to voice out their thoughts and opinions. So, you might want to be sure that they will always be on your side.

2. Increase Online Presence with a Website

Aside from entering the world of social media to improve customer interaction, it’s also relevant to create your startup's official website. Your website serves as your official online “storefront.” An official page provides your customers with relevant information about your company and your latest products and services. This can be the focal point of your online presence. You can also add links to your social media accounts on your website, making it easy for customers to follow you instantly. Most websites are built and hosted for free. However, it’s advisable for businesses to get an actual domain to host their website. This makes your online address more professional. In addition, consider the design and content of your site to ensure that you evoke a professional image online.

3. Boost Online Ranking with SEO

After creating an official website, the next step is to make it visible to internet users. Search Engine Optimization (SEO) is the technique of boosting internet traffic to your site through the results page of search engines, such as Google. Leveraging the power of SEO increases your chances of getting more traffic to your website, as online users will likely find your website on the top results page of search engines. With the right use of keywords and link building, your site could potentially increase its incoming traffic on a regular basis. The higher the traffic, the more chances of getting new leads for your business. Failing to use SEO will make it hard for your customers and potential clients to find you online. Many startups are starting to outsource their internet marketing, particularly in SEO, to outsourcing providers experienced in the field.

Technology constantly evolves. It’s important to stay relevant with the current tools to help your business grow and compete. The lack of resources to manage marketing could be an issue. Nonetheless, there are outsourcing options to help reduce the cost. Outsourcing companies in the Philippines are leading the pack when it comes to handling digital marketing, back-office support, and customer service. Not only are Filipinos tech-savvy but also proficient in English. Do your research and find the right outsourcing vendor for your needs.

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